The Thought Leadership Engine
for Innovative Healthcare

Preframe’s trademark combination of
short-form video content + LinkedIn ads allows you to:

  • Be seen as a trusted partner in healthcare transformation

  • Maintain year-round visibility with target accounts

  • Enable your sales team with deal-relevant content

THE PROBLEM

The Old GTM Playbook
is Slowly Dying


✕ Employers are drowning in fragmented point-solutions

✕ Healthplan decision-makers are purposefully inaccessible

✕ Response rates continue to plummet as security measures tighten

✕ Your innovative approach to care gets lost in low-engagement channels

OUR APPROACH

Account-Based Video

Preframe’s Account-Based Video turns your senior leaders into recognized thought leaders that pave the way for all of your go-to-market efforts.

Here’s how it works:

1 - We build a content library of your experts

2- We run targeted LinkedIn ads against your target accounts

3 - We surface your top engaged accounts who are ripe for outreach and self-guided conversion

What people are saying

Preframe's account-based videos are the perfect approach to engage target accounts and drive efficient growth.”

Sangram Vajre
GTM Partners, Terminus

“Preframe has been amazing
to work with.

They’ve been so accommodating, helpful and responsive.”

Alexa Franck
GoLinks

“The videos Preframe produced were the critical hook for our sales enablement, investor relations, and marketing initiatives.”

Sarah Suwanjindar
Matterport, Salesforce

“You guys absolutely crush it every time.”

Zack Cronin
BoostUp

Our Process

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1

STRATEGY DEVELOPMENT

(Week 1-2)

We analyze your target accounts and value proposition to develop a thought leadership strategy that positions your leaders as authorities in innovative care approaches.

2

CONTENT CREATION

(Week 2-4)

Your senior leaders participate in efficient 30-minute recording sessions that our team transforms into polished, bite-sized thought leadership videos.

3

INITIAL DISTRIBUTION

(Day 30-45)

Your content begins reaching decision-makers at target health plans and employers through LinkedIn's Thought Leader Ad format, establishing consistent executive visibility.

4

ENGAGEMENT ANALYSIS

(Day 45-60)

We track video engagement metrics to identify which target accounts are actively consuming your content, providing actionable intelligence on where to focus outreach.

5

COMMERCIAL ENABLEMENT

(Day 60-90)

Your sales team receives insights on engaged accounts and content packages to share during outreach, helping break into accounts with enhanced credibility and relevance.

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FAQs

  • Within 30 days, you'll have your first set of professional thought leadership videos ready for distribution.

    By day 60, you'll see which of your target accounts are most engaged with your content, through LinkedIn's watch-time metrics.

    Direct, attributable pipeline impact is typically visible by month 4-6, depending on your sales cycle.

  • Don’t need our ad management services? Not a problem!

    Our pricing and packaging is flexible to allow us to bring your existing ads manager up to speed on our strategy and recommendations.

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Let’s Talk